Why Some Sun® UPF is the best

(In our humble opinion)

Other UPF brands just were not up to snuff-- the quality, design and style weren't there for usable every day UPF protection.

UPF clothing shouldn’t feel like a compromise.

When I searched for high-quality sun-protective pieces to wear every day, I found the same issues repeatedly: unflattering silhouettes, stiff synthetic fabrics, overly sporty colors, and garments that felt more technical than timeless.

The protection existed. The design did not.

So we built what was missing — a UPF collection that feels like luxury ready-to-wear, not performance gear.

Designer-Grade Fabric — First

Everything begins with the textile.

We use designer-grade fabrics comparable to those found in luxury fashion houses — selected for drape, softness, structure, and longevity.

Our fabric:

Feels soft and breathable against the skin
Has a refined, soft touch
Is anti-wrinkle and travel-ready
Maintains UPF protection

Unlike regular cotton or linen — which can provide minimal UV protection depending on weave and color — our textiles are engineered and tested to block ultraviolet radiation.

It feels natural. It performs exceptionally.

Cut to Flatter, Not Just Cover

Most UPF brands prioritize coverage at the expense of silhouette, or are just too cheap to spend the money and time on design.

We design differently.

Our pieces are tailored, proportioned to flatter, and fashion-forward without chasing trends. They layer under blazers, pair with short, dresses, or trousers, and move seamlessly from day to evening.

You don’t look “sun protected.”
You look polished.

A Palette That Integrates

Color matters.

Instead of loud sport tones or generic basics, we create versatile, elevated hues that blend into a curated wardrobe. These are pieces you reach for instinctively — not just for the beach, but for everyday life.

When clothing integrates effortlessly, you wear it more often. And consistent wear means consistent protection.

Protection Without the Plastic Feel

Technical fabrics often feel slick or synthetic. It takes a lot of time to source fabrics that provide the feel and touch of every day clothing, while still being sun protective. We're willing to go the extra mile. Most UPF brands think you don't care about the feel-- we do.

Our textiles are breathable, soft, and refined — never stiff or shiny — while still delivering certified UPF protection. You get the feel of a luxury everyday shirt, not a coated athletic layer.