What we're doing differently

We looked for UPF clothing with the fabric, fit, and finish we expected from the rest of our wardrobe. We couldn't find it.

We select exceptional fabrics for their softness, breathability, drape, structure, and longevity. Thoughtful proportions and refined silhouettes make each piece feel at home in the everyday wardrobe, from denim and trousers to dresses and tailoring.

Soft, breathable, and refined—not stiff, slick, or overly sporty.

We didn't want sunwear. We wanted wardrobe staples that happen to protect you.

Read about why common summer fabrics, like linen, don't provide adequate sun protection.