Tips you should know about sun protection to keep your skin healthy and damage-free.

We've had many trials and tribulations with sun protection, as people who get burned extremely easy, and care deeply about skin health.

When we started wearing UPF clothing 25 years ago, there weren't many sun protection options and we didn't know all the details about suncare-- like how it's possible to get sun damage in the shade... and even on cloudy days. If we had, we would have made sun protection more part of our every day.

Learn from our mistakes, and protect your skin. We're compiling everything we know and continue to learn about suncare, as science progresses.

Read on to learn all about sun protection, skin health, the science behind sun damage and the types of clothing you should wear to protect your skin.

Your skincare and suncare guide

What should I look for in UPF clothing?

What should I look for in UPF clothing?

Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.

What should I look for in UPF clothing?

Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.

Do summer linen shirts provide sun protection or UPF?

Do summer linen shirts provide sun protection o...

Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...

Do summer linen shirts provide sun protection o...

Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...

Where can you find stylish sun protection clothing?

Where can you find stylish sun protection cloth...

Stylish sun protection? It didn't exist, which is why we made some for you. When most people think of sun-protective clothing, they picture oversized rash guards, zip-up hoodies, and fluorescent...

Where can you find stylish sun protection cloth...

Stylish sun protection? It didn't exist, which is why we made some for you. When most people think of sun-protective clothing, they picture oversized rash guards, zip-up hoodies, and fluorescent...

How is UPF Different from SPF?

How is UPF Different from SPF?

How is UPF Different from SPF? UPF (Ultraviolet Protection Factor) and SPF (Sun Protection Factor) both measure sun protection, but they apply to different things. UPF refers to how much...

How is UPF Different from SPF?

How is UPF Different from SPF? UPF (Ultraviolet Protection Factor) and SPF (Sun Protection Factor) both measure sun protection, but they apply to different things. UPF refers to how much...

What Does UPF Mean in Clothing?

What Does UPF Mean in Clothing?

What does UPF mean? UPF is a textile safety measure assessing total UV blockage—UPF 50 blocks at least 98% of UV radiation. Unlike SPF, UPF applies to clothing and includes...

What Does UPF Mean in Clothing?

What does UPF mean? UPF is a textile safety measure assessing total UV blockage—UPF 50 blocks at least 98% of UV radiation. Unlike SPF, UPF applies to clothing and includes...