UPF that takes you everywhere, so you can enjoy some sun.
Enjoy some sun.
Enjoy some sun.
Bestseller
Unconditionally loved by our customers for it's soft feel and tailored look, ideal for every day sun protection.
Natural feel fabrics
We bypass cheap, rough polyester blends common in sun-care apparel, and use soft, designer grade materials.
Tailoring to flatter
No more shapeless, tent-like UPF so common with UPF clothing. Our patterns are detailed down to the stitch.
We bypass chemical coatings that wash down the drain. Our defense is inherent to the garment. Our UPF is 3rd party lab certified.
We believe sun protection shouldn't mean blocking out the experience of summer—or wearing clothes that feel like protective equipment. So we make beautiful, comfortable pieces that block some of the sun, while leaving plenty of room for the part that matters: enjoying it.
We are a women-owned sun protection clothing brand started in NYC, designing stylish UPF that blends into your wardrobe. After our founder developed a sunscreen allergy and turned to UPF clothing, she realized the options available were not well-made enough for every day wear. It started with one designer-grade UPF shirt and grew from there. Read more about our origin.
While UPF with chemical finishes can last as few as 50 washes, we do not use chemical washes or coatings to achieve UPF. Our UPF factors are achieved through weave, fiber, density and color and high quality materials. This helps our UPF pieces remain a staple in your wardrobe longer.
Our UPF has inherent UPF, which means it does not wash out. The UPF will last the lifetime of the garment.
Unlike ordinary clothing, which can provide varying and unpredictable levels of UV protection, UPF-rated clothing is tested to measure how much UV passes through the fabric. UPF 50+ allows less than 2% of UV radiation to pass through, making it one of the highest standardized levels of fabric UV protection.
We make small-batch UPF to ensure nothing goes to waste. We always have new batches on the way. Sign up here to get notified on restocks.
Our UPF is elevated, but durable. Wear it on walks, hikes, bike rides, at the beach, coffee runs, sightseeing-- wherever your day takes you.
The best sun protection clothing is the kind you want to wear.