Every day sun protection, as simple as tossing on your favorite shirt.
We design soft, thoughtfully crafted UPF clothing & luxurious accessories with built-in protection, made to be worn on repeat.
Looking sporty or beachy in UPF should be an option, not a requirement.
Slip on sun protection that feels like your favorite cotton shirt.
You expect more from what you keep.
Premium fabric that feels soft on your skin, like cotton, with built-in UPF 50+.
Each piece is a wardrobe and skincare investment in style, comfort, and skin protection that pays off every day. We don't skimp on construction, style, or protection.
Protection you don’t have to think about.
Clothing can influence beyond style.
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Chemical-free UPF Clothing: Where to find it an...
Most people assume UPF clothing is all the same — a single label that means “blocks the sun.” In reality, there are several ways clothing achieves ultraviolet protection, and the...
Chemical-free UPF Clothing: Where to find it an...
Most people assume UPF clothing is all the same — a single label that means “blocks the sun.” In reality, there are several ways clothing achieves ultraviolet protection, and the...
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Is SPF 30 the Same as UPF 30?
What's the difference between SPF and UPF? No — SPF 30 and UPF 30 are not the same thing, even though the numbers look similar. SPF and UPF measure two...
Is SPF 30 the Same as UPF 30?
What's the difference between SPF and UPF? No — SPF 30 and UPF 30 are not the same thing, even though the numbers look similar. SPF and UPF measure two...
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How Long Does UPF Clothing Last?
UPF clothing is designed to provide consistent ultraviolet (UV) protection over time, but it does not last forever. The lifespan of UPF clothing depends on the fabric type, construction quality,...
How Long Does UPF Clothing Last?
UPF clothing is designed to provide consistent ultraviolet (UV) protection over time, but it does not last forever. The lifespan of UPF clothing depends on the fabric type, construction quality,...
