Simplifying your sun protection routine.

Elevated fabrics, thoughtful details, and comfortable, flattering styles.

Sun protection made easy-- all our styles blocks at least 96% of UV rays -- the kind of rays that damage your skin.

Shop for your skin

UPF clothing shields against harmful UV rays, protecting your skin from sunburn, premature aging, and skin cancer.

Unlike regular fabrics, it is specifically designed to block UV radiation while remaining lightweight and breathable.

How is our UPF different from other brands?

We use high quality fabrics, that look and feel like cotton, and take care with the details of design for a flattering fit. We found that other brands use cheap fabrics with little thought to design details and style, which is why we decided to make our own beautiful UPF.

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The short story about us

We looked everywhere and couldn't find well-made, designer-grade UPF clothing, made for every day wear.

... so we decided to make UPF attire worthy of your every day life.

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Why sun protection attire?

Sun damage happens year-round to everyone.

UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.