Summer linen barely blocks UV rays, so we make shirts that do.

We design UPF made for your every day, to simplify your sun protection routine.

You expect more from what you keep.

Clothing should be well-made & well-loved. That includes UPF clothing.

Our fabric focus & attention to detail is what makes us different.

Summery soft linen and cotton textures, lightness, breathability, and tailored finishes. UPF 50+. The original linen-look UPF.™

Display of smartphone with sun protection clothing

Get to know us

Where people who love some of the sun unite.

See our latest