Where simplicity meets sun protection.

It's like your favorite cotton shirt, only better.

Blocks over 89% of UV rays. Simplifying sun routines.

Stylish UPF button down for women

You expect more from what you keep.

Cute UPF clothing for women

Slip on sun protection that feels like your favorite cotton shirt.

Shop Every Day UPF
UPF 50+ Sun Protection Button Down for Women

Protection you don’t have to think about.

There's no need to look sporty or beachy to avoid sun damage.

Sun damage doesn’t take days off—and your skin pays the price over time. Even on overcast days, UVA and UVB rays penetrate clouds and accelerate aging, hyperpigmentation, and cellular damage.