We're not like other UPF brands.

We wanted UPF that looked and felt like our every day elevated clothing-- something to wear out sighting and feel great in-- but all other UPF brands fell short of that.  Most UPF brands prioritize function over refinement, so you can wear it while working out, but not to brunch. 

We built something different.

What we do differently 

Designer-Grade Fabrics
We use luxury-level textiles comparable to high-end ready-to-wear — chosen for softness, drape, structure, and durability. Our pieces feel elevated, not athletic.

Certified UPF protection
Every garment has certified UPF ratings for blocking UV rays as needed. Unlike regular cotton — which can offer minimal protection depending on weave — our fabrics are engineered and tested.

Flattering, fashion-forward cuts
We design with proportion and silhouette in mind. Tailored lines, modern shapes, and refined construction ensure you look polished — not overly covered.

A curated, versatile palette
Our colors are designed to integrate seamlessly into a sophisticated wardrobe. These are everyday staples, not beach-only pieces.

Luxury feel — no plastic texture
Soft. Breathable. Lightweight. Anti-wrinkle.
Our fabrics feel like premium cotton — with built-in protection.

What You Can Expect

When you wear our brand, you get:

• Elevated design
• Premium materials
• Intentional tailoring
• Everyday versatility
• Reliable UPF protection

In short: refined wardrobe staples — intelligently engineered to protect you.