Why UV Umbrellas Are Becoming More Popular

Sun parasols are having a moment. The trend has recently been picked up by The New York Times, which explored the growing popularity of UV umbrellas and the return of the parasol as an everyday accessory. The New York Times — “Sun’s Out, UV Umbrellas Out”

A parasol works by blocking direct sunlight before it reaches your skin. But unlike a fixed umbrella or a shady spot under a tree, a UV-protective parasol travels with you. It can provide shade for your face, neck, shoulders, and décolletage—areas that are often exposed during everyday activities.

Why are UV-protective parasols becoming popular?

Sun protection is increasingly becoming part of everyday life rather than something reserved for the beach. People are looking for alternatives to constantly applying sunscreen, particularly on areas like the face, neck, and chest.

There's also a style shift. Today's luxury sun parasols are designed to be carried as part of an outfit rather than treated as purely functional outdoor gear. Beautiful fabrics, considered construction, and refined silhouettes make a parasol feel more like an accessory than a piece of sporting equipment.

A parasol also shouldn't replace sunscreen or protective clothing. UV can reach shaded areas indirectly through reflection and scattering, which is why dermatologists recommend combining shade with clothing and sunscreen on exposed skin.

The best sun protection is the kind you actually want to use. A well-made parasol makes creating shade easy—and when it looks beautiful enough to carry everywhere, sun protection becomes less of a chore and more of an everyday habit. Check our our beautiful UV protective umbrellas made on solid wood.