The simplest way to protect your skin every day.

Simplify sun protection routines with styles that block skin-damaging UV rays.

Looking sporty or beachy in UPF should be an option, not a requirement.

Slip into sun protection that feels like your favorite cotton shirt.

Soft, precise details, chicly tailored, built-in UPF made to last.

Cute UPF 50+shirts for women

Read more reviews

UPF 50+ Sun Protection Button Down for Women

Shirts that shield, flatter, & simplify so you can enjoy the moment.

Stylish UPF 50 sun protection clothing

Step outside. Feel the sun. Know you’re protected — without thinking twice.

Our soft, tailored proprietary fabric with built-in UPF 50+ shields your skin effortlessly, without sticky sunscreen or beachy or sporty vibes.

Each piece is a wardrobe and skincare investment in style, comfort, and skin protection that pays off every day.

Less reapplication, more enjoying the moment.

Shop Every Day UPF

Collage of UPF 50+ sun protection clothing

You don't need to look like you're on vacation to avoid sun damage.

Sun damage doesn’t take days off—and your skin pays the price over time. Even on overcast days, UVA and UVB rays penetrate clouds and accelerate aging, hyperpigmentation, and cellular damage.