Every day sun protection should be as simple as tossing on your favorite shirt.
That's why we make soft, chicly tailored, built-in UPF shirts, that look like normal clothing.
Clothing can influence beyond style.
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What should I look for in UPF clothing?
Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.
What should I look for in UPF clothing?
Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.
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Do summer linen shirts provide sun protection o...
Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...
Do summer linen shirts provide sun protection o...
Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...
Looking sporty or beachy in UPF should be an option, not a requirement.
Slip on sun protection that feels like your favorite cotton shirt.
Shirts that shield & simplify so you can enjoy the moment.
You expect more from what you keep.
Our soft, premium proprietary fabric with built-in UPF 50+ shields your skin effortlessly, without sticky sunscreen or beachy or sporty vibes.
Each piece is a wardrobe and skincare investment in style, comfort, and skin protection that pays off every day.
The luxury of simplified every day protection.
There's no need to look sporty or beachy to avoid sun damage.
