Every day sun protection should be as simple as tossing on your favorite shirt.
That's why we make soft, refined everyday shirts with built‑in protection, designed to be worn on repeat.
Looking sporty or beachy in UPF should be an option, not a requirement.
Slip on sun protection that feels like your favorite cotton shirt.
You expect more from what you keep.
Premium fabric that feels soft on your skin, like cotton, with built-in UPF 50+.
Each piece is a wardrobe and skincare investment in style, comfort, and skin protection that pays off every day. We don't skimp on construction, style, or protection.
Protection you don’t have to think about.
Clothing can influence beyond style.
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What should I look for in UPF clothing?
Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.
What should I look for in UPF clothing?
Learn what actually makes UPF clothing effective. Discover the science behind fabrics, fit, and testing — and how to choose protection that truly works.
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Do summer linen shirts provide sun protection o...
Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...
Do summer linen shirts provide sun protection o...
Why Linen Shirts Don’t Provide Adequate Sun Protection Linen shirt fibers are loosely woven, allowing UV rays to pass through easily. Even though linen feels light and cool, it often...
