For people who prefer their armor with french seams.

Premium fabrics and thoughtful details, so the only person who knows you're wearing sun protection is you.

Read our reviews, in your words.

UPF 50+ Sun Protection Shirt

It's not resortwear.

It’s life wear.

Bestsellers

The only thing more ruthless than UV rays is our tailoring.

You don't need to look like you're on vacation to avoid sun damage.

Sun damage is cumulative, which means you need protection daily. Our mission is make sun protection easy, by creating UPF attire that feels great to wear every day.

(We think we did it)

More About Us

Sun damage happens year-round to everyone.

UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.