A new generation of UPF made for every day life, not just for the beach.

Premium fabrics and thoughtful details, so the only person who know you're wearing sun protection, is you.

Read our reviews, in your words.

UPF 50+ Sun Protection Shirt

Forget the heavy sunscreen bottle at home, & pop on our soft, cotton-feel UPF .

A different kind of UPF

Our mission is make sun protection easy, by creating UPF attire that feels great to wear every day.

(We think we did it)

Sun damage happens year-round to everyone.

UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.