
A new generation of UPF made for every day life, not just for the beach.

Premium fabrics and thoughtful details, so the only person who know you're wearing sun protection, is you.
Read our reviews, in your words.

Forget the heavy sunscreen bottle at home, & pop on our soft, cotton-feel UPF .
Bestsellers, for a reason
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The Carolyn, UPF 50+ Classic Fit | sun protective shirt in Seashell White
5.0 / 5.0
(3) 3 total reviews
Regular price $165.00 USDRegular priceUnit price / per$165.00 USDSale price $165.00 USD -
The Maro, UPF 50+ Oversized Fit | sun protective shirt in Seashell White
5.0 / 5.0
(6) 6 total reviews
Regular price $165.00 USDRegular priceUnit price / per$165.00 USDSale price $165.00 USDSold out -
The Maro, UPF 50+ Oversized Fit |sun protective shirt in Forest Green
5.0 / 5.0
(1) 1 total reviews
Regular price $165.00 USDRegular priceUnit price / per$165.00 USDSale price $165.00 USDSold out -
The Sail, Blue Oxford UPF Shirt | Oversized, Long Length | sun protective button down | FINAL SALE
5.0 / 5.0
(2) 2 total reviews
Regular price $125.00 USDRegular priceUnit price / per$145.00 USDSale price $125.00 USDFinal Sale

A different kind of UPF
Our mission is make sun protection easy, by creating UPF attire that feels great to wear every day.
(We think we did it)
Sun damage happens year-round to everyone.
UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.