The only destination for chic, elevated UPF styles.

Premium fabrics, thoughtful details, and comfortable, flattering designs.

Sun protection made easy-- all our styles blocks at least 96% of UV rays -- the kind of rays that damage your skin.

Shop for your skin

How is our UPF different from other brands?

We use high quality fabrics, that look and feel like cotton, and take care with the details of design for a flattering fit. We found that other brands use cheap fabrics with little thought to design details and style, which is why we decided to make our own beautiful UPF.

Let's find the right style for your needs

Which UPF Style is Best for You?

I'm looking for an oversized fit for versatility in use, like as a cover-up.

We recommend The Maro in Seashell White or Forest Green. They both are oversized and long in length. And The Sail, which is *extra* long in length-- perfect for athletic wear coverups.

I'm looking for a classic fit to wear everywhere with everything.

We recommend The Carolyn, which has a very classic fit. Size up if you like a little extra room. Looks great with jeans or shorts.

I need something with the highest UPF rating for all-day outdoor activities.

We recommend The Maro in Seashell White or Forest Green. They are both UPF 50+ and offer exceptional protection for long days in the sun.

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The short story about us

We looked everywhere and couldn't find well-made, designer-grade UPF clothing, made for every day wear.

... so we decided to make UPF attire worthy of your every day life.

More About Us

UPF clothing shields against harmful UV rays, protecting your skin from sunburn, premature aging, and skin cancer.

Unlike regular fabrics, it is specifically designed to block UV radiation while remaining lightweight and breathable.

Sun damage happens year-round to everyone.

UVA and UVB rays can reach the Earth's surface even on a cloudy day and contribute to sunburns, skin cancer, and skin aging of all skin tones and shades.