Built for those who think every day protection is the new sophistication.

Simplifying sun protection routines with styles that block skin-damaging UV rays.

Sun shirt for women, UPF clothing button down

Looking sporty or beachy in UPF should be an option, not a requirement.

Slip into sun protection that feels like your favorite cotton shirt.

Soft, precise details, chicly tailored, built-in UPF made to last.

UPF shirt, sun protection clothing for women

Shirts that shield, flatter, & simplify so you can enjoy the moment.

Stylish UPF 50 sun protection clothing

Step outside. Feel the sun. Know you’re protected — without thinking twice.

Our soft, tailored proprietary fabric with built-in UPF 50+ shields your skin effortlessly, without sticky sunscreen or beachy or sporty vibes.

Each piece is a wardrobe and skincare investment in style, comfort, and skin protection that pays off every day.

Less reapplication, more enjoying the moment.

Shop Every Day UPF

You don't need to look like you're on vacation to avoid sun damage.

Sun damage doesn’t take days off—and your skin pays the price over time. Even on overcast days, UVA and UVB rays penetrate clouds and accelerate aging, hyperpigmentation, and cellular damage.